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White gold rings are the answer for every woman’s yearning for a little white bling. White gold rings for women gives you the lustrous beauty of platinum but at much more affordable prices. White gold rings for men are also popular among the men of today as a very subtle but powerful style statement. The white metal gives a very minimalistic yet elegant look and goes well with any type or colour of clothes. You can also find the latest and most exquisite white gold ring designs since white gold is gaining popularity among the youth.

White gold is an alloy of gold with a rhodium coating on it. The composition of white gold is 75 % gold, the same as 18k gold. And contradictory to popular belief, white gold is actually more durable and resistant to wear and tear than gold. The rhodium plating on your white gold ring might however begin to fade when used as daily wear for a couple of years, but no need to worry, it can easily be re-polished at any jewellery and hence should definitely not get in the way of you indulging your love for the white metal.

Also, if you want to buy a piece of jewellery for a loved one but is confused what to get them, the safest and easiest choice, that anybody would love are white gold rings. You can find the latest and most trendy collection of white gold rings online at our online store.